منابع مشابه
Advertising Standards and Online Advertising
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Internet advertising has seen tremendous revenue growth through its ability to effectively target consumer interest. However, it fails to reach consumers in as wide a range of activities as traditional advertising. This paper describes the opportunity for performing highly targeted activity-based advertising. By better representing human needs and activities, it will become possible to effectiv...
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ژورنال
عنوان ژورنال: Sydney Journal
سال: 2008
ISSN: 1835-0151
DOI: 10.5130/sj.v1i2.629